Color Wow

Today’s clean beauty standards have restricted 30 ingredients in the United States and 1,400 in the European Union from being used in personal care products. We’ve banned them all, PLUS we’ve identified an additional 70 ingredients commonly found in other hair care formulas that can dull, darken and distort your colour. But it’s not just about the ingredients we’ve eliminated, it’s also about the ones we’ve added. Our Color Wow Lab has formulated all of our leave-in treatments and styling products to include at least two kinds of heat protection for safer styling and healthier-looking results. Our commitment to quality, safety, and effectiveness sets us apart and makes us the trusted choice for hair care enthusiasts who want hair care without compromise.